Category: Small Business 101

• September 30, 2015

  How to Land New Clients: the Basics to the Complex

  by Atim Annette Oton The secrets to landing new clients is not really a secret; it is really what you should be doing to stand out from other businesses. Clients are everywhere but most times, they do not know what you do or you are barking up the wrong tree or in the wrong place…
• September 21, 2015

  Technology as a Business Paradigm Shift

  by Atim Annette Oton As Calabar Imports became 10 years old, I sat back and imagined what it would be 5 years later and made a strategic decision to embrace technology in more ways that I could imagined. To do this, I look at what areas we were using technology and what areas we could…
• September 9, 2015

  Re-building a Brand: Moving Beyond Disasters and seeing Opportunities

  by Atim Annette Oton This article was written for Calabar Magazine, see here. Some people experience a disaster and it ends their businesses; I see it as an opportunity. So, in June of this year, when a fire destroyed our store, Calabar Imports on Washington Avenue. My business partner and I took time off –…